When we begin an edit, we start by screening the footage, identifying patterns, and organizing it into “buckets.” Once the unusable footage is discarded and the useable footage has been organized, we begin to structure our story. On larger projects where we are working with hours upon hours of footage this can be a challenge.

Our solution? Whiteboarding.

We recently wrapped principal photography for Collier Senior Resources. We are blessed as a business to be able to work with so many amazing nonprofit organizations in Florida, but this experience stood out.

The key to producing an effective video is telling a compelling story. While your services, statistics, and general company information are essential if your video is devoid of any emotional content, then it will fall flat.

When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.

A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.

As master art director and graphic designer Paul Rand once said, "Design is the silent ambassador of your brand."

However, design is only one component of branding.

One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.

One of the things I am most proud of here at Lancit Digital Media is the acquisition and use of our EVO editing platform.  The EVO is manufactured and sold by Studio Network Systems, an industry specialist in multiple editor platforms.  What does that mean?

Below is our presentation from the "Thinking Outide the Box" The 9 Lives of a Non-profit Seminar hosted by E. Sue Huff & Associates.

The Summer Social + Speed Networking event hosted by Stay Social at the Hyatt House of Naples was a memorable experience for Kate and I. She even met my former boss, Lois Bolin!

Choosing a video production company is like choosing a doctor or a dentist.  You have to make sure they are technically proficient, and they have to make you comfortable as human beings because they are going to be in your mouth or touching your body.

Yes! Ok ok, need is a strong word, but I am going to stand by my answer: YES! You definitely, positively, absolutely NEED a video on your website. Whether you are a mom & pop shop, an international corporate giant, or a charitable non-profit -- if you don't have video on your website you're missing out!

As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."

Video services, which were once considered a luxury item reserved for only the biggest and most successful businesses and organizations, has now become a necessity in the increasingly competitive age of digital marketing.

For over a year now the Lancit Digital Media team has been working with Phil McCabe to document the many changes coming to 5th Avenue South in downtown Naples.

Our very own Kate Romary was awarded the Social Media Star Award this year at the Collier County Convention and Visitors Bureau's annual Tourism Awards!