VIDEO EDITING: WHITEBOARDING THE STORY

VIDEO EDITING: WHITEBOARDING THE STORY

When we begin an edit, we start by screening the footage, identifying patterns, and organizing it into “buckets.” Once the unusable footage is discarded and the useable footage has been organized, we begin to structure our story. On larger projects where we are working with hours upon hours of footage this can be a challenge.

Our solution? Whiteboarding.

COLLIER SENIOR RESOURCES: BEHIND THE SCENES

COLLIER SENIOR RESOURCES: BEHIND THE SCENES

We recently wrapped principal photography for Collier Senior Resources. We are blessed as a business to be able to work with so many amazing nonprofit organizations in Florida, but this experience stood out.

CORPORATE VIDEO WITH SOUL

CORPORATE VIDEO WITH SOUL

The key to producing an effective video is telling a compelling story. While your services, statistics, and general company information are essential if your video is devoid of any emotional content, then it will fall flat.

NON-PROFIT VIDEOS: THE POWER OF THE TESTIMONIAL

When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.

THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.

USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

As master art director and graphic designer Paul Rand once said, "Design is the silent ambassador of your brand."

However, design is only one component of branding.

BEHIND THE SCENES WITH BLUE ZONES PROJECT OF SOUTHWEST FLORIDA

One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.

THE EVO EDITING PLATFORM

THE EVO EDITING PLATFORM

One of the things I am most proud of here at Lancit Digital Media is the acquisition and use of our EVO editing platform.  The EVO is manufactured and sold by Studio Network Systems, an industry specialist in multiple editor platforms.  What does that mean?

Stay Social: Summer Social + Speed Networking Event at the Hyatt House of Naples

Stay Social: Summer Social + Speed Networking Event at the Hyatt House of Naples

The Summer Social + Speed Networking event hosted by Stay Social at the Hyatt House of Naples was a memorable experience for Kate and I. She even met my former boss, Lois Bolin!

Video Camera Pricing: How to Find the Right Option

Video Camera Pricing: How to Find the Right Option

Looking to purchase a video camera?  Or are you just simply curious about the pricing?  Either way, we here at LDM can give you a good idea of just how expensive or inexpensive some of this equipment may be…

Video On Your Website: Do You Need It?

Video On Your Website: Do You Need It?

Yes! Ok ok, need is a strong word, but I am going to stand by my answer: YES! You definitely, positively, absolutely NEED a video on your website. Whether you are a mom & pop shop, an international corporate giant, or a charitable non-profit -- if you don't have video on your website you're missing out!