The key to producing an effective video is telling a compelling story. While your services, statistics, and general company information are essential if your video is devoid of any emotional content, then it will fall flat.
When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.
A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.
One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.
Below is our presentation from the "Thinking Outide the Box" The 9 Lives of a Non-profit Seminar hosted by E. Sue Huff & Associates.
Yes! Ok ok, need is a strong word, but I am going to stand by my answer: YES! You definitely, positively, absolutely NEED a video on your website. Whether you are a mom & pop shop, an international corporate giant, or a charitable non-profit -- if you don't have video on your website you're missing out!