When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.
A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.
Below is our presentation from the "Thinking Outide the Box" The 9 Lives of a Non-profit Seminar hosted by E. Sue Huff & Associates.
As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."
Often an organization’s mission addresses problems that are difficult to talk about. In this video you will meet Chloe, an extraordinary young woman whose journey to mental wellness was accompanied by an indomitable mother who refused to lose her daughter to dangerous suicidal thoughts, learning difficulties and socially unacceptable behaviors.
In this video you will meet 4 year old Talley, whose experiences at Naples Equestrian Challenge (now Naples Therapeutic Riding Center) changed her life and the life of her family. It was produced for NCEF “Meet the Kids Day,” 2017.
There is usually a tug of war when producing web videos, gala videos, or presentation videos for Non Profit organizations