VIDEO EDITING: WHITEBOARDING THE STORY

VIDEO EDITING: WHITEBOARDING THE STORY

When we begin an edit, we start by screening the footage, identifying patterns, and organizing it into “buckets.” Once the unusable footage is discarded and the useable footage has been organized, we begin to structure our story. On larger projects where we are working with hours upon hours of footage this can be a challenge.

Our solution? Whiteboarding.

COLLIER SENIOR RESOURCES: BEHIND THE SCENES

COLLIER SENIOR RESOURCES: BEHIND THE SCENES

We recently wrapped principal photography for Collier Senior Resources. We are blessed as a business to be able to work with so many amazing nonprofit organizations in Florida, but this experience stood out.

CORPORATE VIDEO WITH SOUL

CORPORATE VIDEO WITH SOUL

The key to producing an effective video is telling a compelling story. While your services, statistics, and general company information are essential if your video is devoid of any emotional content, then it will fall flat.

THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

THE DOS & DON'TS OF SHOOTING VIDEO WITH YOUR CELLPHONE

A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.

USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

USING VIDEO TO BUILD YOUR NON-PROFIT BRAND

As master art director and graphic designer Paul Rand once said, "Design is the silent ambassador of your brand."

However, design is only one component of branding.

BEHIND THE SCENES WITH BLUE ZONES PROJECT OF SOUTHWEST FLORIDA

One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.

THE EVO EDITING PLATFORM

THE EVO EDITING PLATFORM

One of the things I am most proud of here at Lancit Digital Media is the acquisition and use of our EVO editing platform.  The EVO is manufactured and sold by Studio Network Systems, an industry specialist in multiple editor platforms.  What does that mean?

Video Services: 3 Reasons to Incorporate Video in Your Marketing Strategy

Video services, which were once considered a luxury item reserved for only the biggest and most successful businesses and organizations, has now become a necessity in the increasingly competitive age of digital marketing.

Naples, Florida: Home to the "Super Bowl" of the LPGA

Naples, Florida: Home to the "Super Bowl" of the LPGA

On November 18th, 2017 Lancit Digital Media was shooting coverage of the CME Group Tour Championship being held at the Tiburón Golf Club in Naples, Florida.

Southwest Florida Restaurants Set Up Shop at Mercedes-Benz of Bonita Springs

Southwest Florida Restaurants Set Up Shop at Mercedes-Benz of Bonita Springs

Imagine if you could eat a single meal made up of dishes served by over 30 restaurants from one of America's top foodie destinations. Well, you can and we DID... after we were done shooting video of the event of course.

Broadway Star & Big Surprise at Loverly Tea Event in Naples

Broadway Star & Big Surprise at Loverly Tea Event in Naples

John Cudia, who previously starred on Broadway as The Phantom in The Phantom of the Opera, Jean Valjean in Les Misérables, and Juan Peron in Evita, sang for a the crowd attending Gulfshore Playhouse's Loverly Tea event held at the Naples Sailing & Yacht Club, Tuesday, November 14, 2017.

Video Production: How Much Does it Cost?

Video Production: How Much Does it Cost?

My first paid job as a producer was for a wedding. I was paid $300 in exchange for a 40-minute video. At the time of this blog, a Google search reveals that Pirates of the Caribbean: On Stranger Tides officially holds the record with a budget of 378.5 million, which if you do the math comes out to $2,762,773.72 per finished minute.

What Makes a Successful Production Experience?

What Makes a Successful Production Experience?

We just finished a 3-day shoot with Moran Edwards Asset Management of Wells Fargo Advisors that involved their entire staff of 25 people, a roster of 11 professional actors, 6 non-professional actors and our staff of 7.  That’s a big crowd to manage!

Donor Preferences Study Shows Content is King - And Video is King of Content!

Donor Preferences Study Shows Content is King - And Video is King of Content!

The Naples Children and Education Foundation commissioned this video for their Fund-A-Need Campaign at the 2015 Winter wine Festival.  Why? Because the right combination of facts, expertise, and adorable pre-schoolers drives their mission home while being short, sweet, and to the point.

Sculpting Your Story Through Video Editing

Sculpting Your Story Through Video Editing

Story telling through editing is a funny but rewarding enigma.  Sometimes you have every shot and piece of audio that you need at the click of the finger.  Then other times you have to scavenge the abyss of the lost footage to find that perfect shot that could take your piece over the top. 

Waking Up Happy: How I Became a Video Producer

Waking Up Happy: How I Became a Video Producer

I do not see things in black in white. I can’t help but question other people’s opinions, theories, and faith – even when I agree with them. But, if there is one thing that I believe in 100%, it is that you should do everything you can to find your passion and follow it.

How to Become a Professional Video Producer

How to Become a Professional Video Producer

Whether you dream of becoming a Hollywood filmmaker or a local video producer, the task of creating professional, effective, and compelling videos involves the same basic skills. The best way to learn these skills is to get out there, get your hands dirty, and start making videos.