As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."
Video services, which were once considered a luxury item reserved for only the biggest and most successful businesses and organizations, has now become a necessity in the increasingly competitive age of digital marketing.
Imagine if you could eat a single meal made up of dishes served by over 30 restaurants from one of America's top foodie destinations. Well, you can and we DID... after we were done shooting video of the event of course.
My first paid job as a producer was for a wedding. I was paid $300 in exchange for a 40-minute video. At the time of this blog, a Google search reveals that Pirates of the Caribbean: On Stranger Tides officially holds the record with a budget of 378.5 million, which if you do the math comes out to $2,762,773.72 per finished minute.
While many of the videos we do are designed for presentation at Gala Fundraisers, there are an equal number that tell the story of what a charitable organization actually does. In fact, the first priority of a non-profit that must raise funds to support good work, is to let the community know your story.