As a leader in a non-profit organization, it is your responsibility to bring in the funds necessary to further your mission, but asking people to give you their money is extremely uncomfortable. You can tell them about your impact, your needs, and your objectives all you want, but at some point you have to make the dreaded, "ask."
There has to be a better way! Isn't that how all of the infomercials start? The good news is that there is a better way -- a MUCH better way. In fact, not only can you avoid that awkward conversation entirely, you can also simultaneously show the prospective donor what your fundraising efforts are all about!
With video, you can allow the prospect to see the impact your charity has on the community. You can show the faces of the children, hear the testimonies of teachers, or see the food that's being put on a individual's plate. Then, right when that potential donor has had his or her heart strings pulled, you hit them with the "ask." Not only can you and the leaders of your organization be there on camera making the ask, but the people who are benefiting from your services can help by thanking them in advance for their donation.
Also, keep in mind that video is "the salesman that never sleeps." By having this video on your website, in your social media, and attached in e-mails -- the people who are seeking to help can access this information at any time -- day or night.