Did you know that Naples, FL has been declared the healthiest city in America 3 years in a row? This can largely be attributed to the efforts of Blue Zones Project SWFL. Supported and endorsed by Naples Community Hospital, Blue Zones Project SWFL has been transforming our city into one of the best place to live in the world.
When we begin an edit, we start by screening the footage, identifying patterns, and organizing it into “buckets.” Once the unusable footage is discarded and the useable footage has been organized, we begin to structure our story. On larger projects where we are working with hours upon hours of footage this can be a challenge.
Our solution? Whiteboarding.
When telling your story, it is great to have someone from your organization on camera to serve as the backbone of the video, but having those who are benefitting from your services and initiatives give a testimonial is an incredibly powerful way to emphasize the impact you have on the community.
A few years ago the Naples Children and Education Foundation asked their beneficiaries to submit videos shot with their cell phones to be played at an event. In order to assist them with their shooting, NCEF asked us to create a short video tutorial on the "dos and don'ts" of shooting video with a cell phone.
One of our most rewarding experiences as a video production company has been working with Blue Zones Project of Southwest Florida. Blue Zones project is a group of community leaders focused on making Southwest Florida live longer, better lives.
Below is our presentation from the "Thinking Outide the Box" The 9 Lives of a Non-profit Seminar hosted by E. Sue Huff & Associates.