Video Production: How Much Does it Cost?


How much does video cost?

My first paid job as a producer was for a wedding. I was paid $300 in exchange for a 40-minute video. At the time of this blog, a Google search reveals that Pirates of the Caribbean: On Stranger Tides officially holds the record with a budget of 378.5 million, which if you do the math comes out to $2,762,773.72 per finished minute. Long story short, the cost of a video depends, but the industry standard for professionals is about $1,000 per finished minute.

There are so many factors that go into the budget of a video; travel, the number of cameras, the hours of shooting and editing needed -- does it need actors, a voice over, script writing, 3D graphics, a drone, lighting, and/or audio?

The best way to plan for the cost of a video is to come up with a budget range and work with a professional production team or producer to reverse engineer a scope of work or proposal. As long as it is within reason, a good production company should be able to make your budget work, whether the range is between $1,500 and $3,000 or between $15,000 and $30,000.

In our case, the first consultation with our clients is completely free. We are happy to meet with you, learn your story, discuss strategy, and answer your questions. Then, if you are able to share your budget range with us, we come back to you within a few days with a proposal that breaks down the project into the mission, deliverables, and estimated cost. We do our best to keep it in the lower half of your budget range so that if you decide to add anything to the project down the road or would like to work with us again in the future you have a little breathing room to do so.

If this blog doesn’t answer your questions about cost specifically enough, please feel free to e-mail me at Matt@ParadiseCoast.TV or call us at 239-676-5722. There is no cost to just ask us some questions or meet to discuss a potential project. We hope this helps!