Hot, Sizzling Pickleball is a Surprise Hit on Facebook

Thanks to the efforts of our community leaders, County Commissioners, and the Convention & Visitor's Bureau, Naples, FL has become the pickleball capital of the world! After the massive success of this year's Minto US Open Pickleball Championship, the Convention & Visitor's Bureau asked LDM to conduct a 9 week Facebook campaign to measure the level of engagement with sports oriented posts as a vehicle to introduce Collier County's tourism agenda to prospective visitors who may have otherwise not considered making the trip to the Paradise Coast.