Choosing a video production company is like choosing a doctor or a dentist. You have to make sure they are technically proficient, and they have to make you comfortable as human beings because they are going to be in your mouth or touching your body.
That may seem like a crass analogy, but the truth of the matter is that a production company is going to be creating your image—how you present yourself or your company to the world. To be successful, this must be a team effort, where you as the client can trust your production company team members to understand your needs, be sensitive to your concerns and translate your vision to a medium you may not be familiar with.
Just as important is the production teams technical proficiency. Do they have the latest and best equipment to meet your needs? Can they easily deliver your video on schedule and most importantly on budget.
Be sure to do your due diligence by talking to other clients who have worked with the prospective video production team. Ask about their experience with communication and whether they were satisfied with their product. Doing a video project is an intense and exciting process and you want to have as smooth and productive experience as possible.