What is the heart of your business or non-profit organization? What is the story behind it? Is there a specific message that you want to showcase to your target audience? Who are you trying to attract? All questions you need to ask yourself before diving into the aspects of your video.
Lets say you own a restaurant and are looking to attract new customers. You want them to see just how much love goes into every unique dish. The most effective way to accomplish this is through video. You are able to show every step of the process, from the creation of the meal to the smile on the customers face when they receive it.
Your video should include the content that will further the story and provide a clear, direct message to your viewers. If it happens to be an ask or a fundraising video, then it is important to offer enough dialogue and context so that the audience knows exactly where their money is going and how it is helping.
We coordinate with our clients ahead of time in order to determine the purpose of the video and how to best achieve their goals. This allows enough to time to come up with a strategic game plan and be properly prepared.