Video Services: Getting the Most Out of Your Video

If you are planning on using a precious portion of your marketing budget on video for your business, non-profit, or organization, there are a number of ways you can maximize your return on investment. Too often, shoots can be inefficient and when the final product is delivered, the video is simply added to the homepage of the client's web site and nothing more.

Before we come to a client's location, we always make sure we have a production plan. Often this plan includes a way to not only capture what we need for the primary video, but any other social media snippets or promotions that they may want to use in the future. Whether they end up using them or not, they are paying for our time and might as well get the biggest bang for their buck!

Another way to maximize the value of your video is to organize the format of the final product in a way that it can be broken down into several smaller videos. If your business or organization has different departments, objectives, or products and you are paying for a 3 to 5 minute video, consider dedicating 30 to 90 seconds on each subject, then asking your production company to cut individual segments for your use.

One example of an extremely efficient video production we were honored to be tasked with was for Moran Edwards Asset Management of Wells Fargo. We were able to create 6 individual videos from the shoot for this one video below: